Irish firms need to work up an appetite for meat-free food

The food industry got a significant wake-up call last week and one that needs to be absorbed by anyone invested in its future.

Impossible Foods, a company backed by no less than Bill Gates of Microsoft fame, secured a major contract with the fast-food behemoth Burger King.

It has developed a meat-free burger produced using soy protein, potato protein, coconut oil, sunflower oil, and hemp.

It looks, tastes, and feels like a classic burger but has zero meat. The product is being rolled out across a large number of outlets and has already received very positive reviews.

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