Blackhawk Network agrees to buy company behind One4All gift cards

A global financial technology company today confirmed that it has entered into an agreement to acquire the An Post subsidiary, Gift Voucher Shop (GVS), the company behind the One4all umbrella brand.

Blackhawk Network will purchase GVS, which is the market leading multi-store gift card in Ireland and the UK. The agreement places an enterprise value on GVS in the region of €100m.

When complete, the acquisition will support the continued growth of GVS which was founded by Irish entrepreneur Michael Dawson to bring a unique and innovative gift solution to consumers.

“This acquisition is an exciting expansion of Blackhawk’s business footprint in Europe and nicely complements Happy Cards and our strategy to expand original, aggregated retail content globally,” said Talbott Roche, chief executive officer and president of Blackhawk Network.

“Additionally, the One4all gift card is a great value-add for our European merchant and distribution partners.”

GVS and An Post are "delighted" with the acquisition.

“This is a very significant sale of an Irish company which has delivered outstanding growth since its founding and has made consistent international gains, particularly in the UK market over the past decade,” said Peter Quinn, chairman of GVS and chief financial officer of An Post.

“The growth of the company is testament to the skill and determination of GVS management and staff as well as the strength and support of An Post as majority shareholder.

We are delighted that GVS will now enter a new era and benefit from the global scale, strength and footprint of Blackhawk Network.

GVS commenced business in 2002 as an innovative solution to the gifting needs of consumers and businesses. In 2009, An Post bought a majority shareholding in the company.

“The strength of support and insight from the An Post management team, coupled with An Post’s unequalled distribution network, has been a cornerstone of our growth over the past decade,” said Michael Dawson, founder and CEO of GVS.

“Today’s agreement was made possible through a great deal of hard work and marks the start of a new chapter for GVS. It is a tremendous milestone for the team behind GVS and our One4All card who will now continue to grow the business with the benefit of Blackhawk’s strength and scale, including an expanded list of merchant partners and distribution points.

“With Blackhawk’s expertise, we will continue to optimise gift card experiences for our partners and customers across channels, devices and countries.”

Digital Desk

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